/* ── Metron Dijital Medya Pazarlama — ortak stil ── */
:root{
  --navy:#01203A;
  --navy-deep:#011627;
  --navy-soft:#0A3354;
  --coral:#F74E4B;
  --coral-soft:#FF6B68;
  --paper:#F7F5F0;
  --ink:#13283C;
  --line:rgba(247,245,240,.12);
  --line-dark:rgba(1,32,58,.12);
}
*{margin:0;padding:0;box-sizing:border-box}
html{scroll-behavior:smooth}
section,header{scroll-margin-top:84px}
a:focus-visible,button:focus-visible{outline:2px solid var(--coral);outline-offset:3px;border-radius:2px}
body{
  font-family:'Figtree',sans-serif;
  background:var(--navy);
  color:var(--paper);
  line-height:1.65;
  overflow-x:hidden;
}
::selection{background:var(--coral);color:#fff}

.skip{
  position:absolute;left:-9999px;top:0;z-index:100;
  background:var(--coral);color:#fff;padding:10px 18px;font-weight:600;text-decoration:none;
}
.skip:focus{left:0}

/* ── ölçüm grid'i ── */
.grid-bg{
  position:fixed;inset:0;z-index:0;pointer-events:none;
  background-image:
    linear-gradient(rgba(247,245,240,.035) 1px,transparent 1px),
    linear-gradient(90deg,rgba(247,245,240,.035) 1px,transparent 1px);
  background-size:72px 72px;
}
/* sol cetvel */
.ruler{
  position:fixed;left:0;top:0;bottom:0;width:28px;z-index:5;pointer-events:none;
  background:repeating-linear-gradient(to bottom,transparent 0,transparent 17px,var(--line) 17px,var(--line) 18px);
  border-right:1px solid var(--line);
}
.ruler::after{
  content:'';position:absolute;left:0;top:0;bottom:0;width:14px;
  background:repeating-linear-gradient(to bottom,transparent 0,transparent 89px,var(--coral) 89px,var(--coral) 91px);
}
@media(max-width:760px){.ruler{display:none}}

/* ── nav ── */
nav.site{
  position:fixed;top:0;left:0;right:0;z-index:50;
  display:flex;align-items:center;justify-content:space-between;
  padding:16px 48px;
  background:linear-gradient(to bottom,rgba(1,22,39,.92),rgba(1,22,39,.75));
  backdrop-filter:blur(12px);
  border-bottom:1px solid var(--line);
}
.brand{display:flex;align-items:center;gap:13px;text-decoration:none}
.brand-mark{height:36px;width:auto;display:block}
.brand-text{display:flex;flex-direction:column;line-height:1.18}
.brand-name{
  font-family:'Archivo',sans-serif;font-weight:700;font-size:1.18rem;
  letter-spacing:.34em;color:var(--paper);
}
.brand-sub{
  font-family:'Archivo',sans-serif;font-weight:500;font-size:.5rem;
  letter-spacing:.33em;color:var(--coral);text-transform:uppercase;
}
nav.site .links{display:flex;gap:34px;align-items:center}
nav.site .links a{
  color:var(--paper);text-decoration:none;font-size:.86rem;font-weight:500;
  letter-spacing:.06em;text-transform:uppercase;opacity:.8;transition:.2s;
}
nav.site .links a:hover{opacity:1;color:var(--coral-soft)}
nav.site .links a.active{opacity:1;color:var(--coral-soft)}
nav.site .links a.cta{
  background:var(--coral);color:#fff;opacity:1;
  padding:9px 22px;border-radius:3px;font-weight:600;
}
nav.site .links a.cta:hover{background:var(--coral-soft);color:#fff}
.menu-btn{
  display:none;background:none;border:1px solid rgba(247,245,240,.3);
  color:var(--paper);font-family:'Archivo',sans-serif;font-size:.8rem;font-weight:600;
  letter-spacing:.12em;text-transform:uppercase;padding:9px 16px;border-radius:3px;cursor:pointer;
}
@media(max-width:980px){
  nav.site{padding:14px 20px}
  .menu-btn{display:block}
  nav.site .links{
    display:none;position:absolute;top:100%;left:0;right:0;
    flex-direction:column;align-items:stretch;gap:0;
    background:var(--navy-deep);border-bottom:1px solid var(--line);
    padding:8px 20px 16px;
  }
  nav.site .links.open{display:flex}
  nav.site .links a{display:block;padding:13px 4px;border-bottom:1px solid var(--line)}
  nav.site .links a.cta{margin-top:12px;text-align:center;border-bottom:none}
}

/* ── tam ekran video hero (anasayfa) ── */
.vhero{
  position:relative;z-index:1;min-height:100vh;min-height:100svh;
  display:flex;flex-direction:column;justify-content:flex-end;
  overflow:hidden;
}
.vhero video,.vhero .vposter{
  position:absolute;inset:0;width:100%;height:100%;object-fit:cover;z-index:0;
}
.vhero::after{
  content:'';position:absolute;inset:0;z-index:1;
  background:linear-gradient(to top,rgba(1,22,39,.92) 0%,rgba(1,22,39,.35) 45%,rgba(1,22,39,.25) 100%);
}
.vhero-inner{position:relative;z-index:2;padding:0 8vw 11vh}
.kicker{
  font-family:'Archivo',sans-serif;font-size:.8rem;font-weight:600;
  letter-spacing:.32em;text-transform:uppercase;color:var(--coral-soft);
  display:flex;align-items:center;gap:14px;margin-bottom:24px;
}
.kicker::before{content:'';width:48px;height:2px;background:var(--coral)}
h1{
  font-family:'Archivo',sans-serif;font-weight:700;
  font-size:clamp(2.5rem,6vw,5rem);line-height:1.05;
  letter-spacing:-.015em;max-width:17ch;
}
h1 .m{color:var(--coral-soft)}
.vhero-sub{
  margin-top:24px;max-width:560px;font-size:1.12rem;font-weight:400;
  color:rgba(247,245,240,.85);
}
.vhero-actions{margin-top:38px;display:flex;gap:18px;flex-wrap:wrap}
.btn{
  font-family:'Archivo',sans-serif;font-weight:600;font-size:.92rem;
  letter-spacing:.04em;text-decoration:none;padding:16px 34px;border-radius:3px;
  transition:.22s;display:inline-block;
}
.btn-coral{background:var(--coral);color:#fff}
.btn-coral:hover{background:var(--coral-soft);transform:translateY(-2px);box-shadow:0 12px 32px rgba(247,78,75,.35)}
.btn-ghost{border:1px solid rgba(247,245,240,.45);color:var(--paper)}
.btn-ghost:hover{border-color:var(--coral);color:var(--coral-soft)}
.scroll-hint{
  position:absolute;right:8vw;bottom:11vh;z-index:2;
  font-family:'Archivo',sans-serif;font-size:.72rem;font-weight:600;
  letter-spacing:.28em;text-transform:uppercase;color:rgba(247,245,240,.55);
  writing-mode:vertical-rl;display:flex;align-items:center;gap:12px;
}
.scroll-hint::after{content:'';width:1px;height:54px;background:var(--coral)}
@media(max-width:760px){.scroll-hint{display:none}}

/* ── iç sayfa hero bandı ── */
.phero{
  position:relative;z-index:1;
  padding:170px 8vw 70px;
  background:var(--navy-deep);
  border-bottom:1px solid var(--line);
}
.phero h1{font-size:clamp(2.2rem,4.6vw,3.6rem)}
.phero .lead{margin-top:20px;max-width:62ch;font-size:1.12rem;color:rgba(247,245,240,.78)}

/* ── ortak section ── */
section{position:relative;z-index:1;padding:100px 8vw}
.sec-head{display:flex;align-items:baseline;gap:26px;margin-bottom:56px;flex-wrap:wrap}
.sec-no{
  font-family:'Archivo',sans-serif;font-weight:800;font-size:.95rem;
  color:var(--coral);letter-spacing:.2em;
}
h2{
  font-family:'Archivo',sans-serif;font-weight:700;
  font-size:clamp(1.9rem,3.6vw,3rem);letter-spacing:-.01em;line-height:1.1;
}

/* ── anasayfa sayfa kartları ── */
.cards{
  position:relative;z-index:1;
  display:grid;grid-template-columns:repeat(3,1fr);gap:26px;
}
.card{
  position:relative;display:block;text-decoration:none;color:var(--paper);
  border:1px solid var(--line);overflow:hidden;background:var(--navy-deep);
  min-height:430px;
}
.card img{
  position:absolute;inset:0;width:100%;height:100%;object-fit:cover;
  transition:transform .6s cubic-bezier(.2,.8,.2,1),opacity .4s;
  opacity:.8;
}
.card:hover img{transform:scale(1.05);opacity:.95}
.card::after{
  content:'';position:absolute;inset:0;
  background:linear-gradient(to top,rgba(1,22,39,.95) 8%,rgba(1,22,39,.25) 60%,rgba(1,22,39,.1) 100%);
}
.card-body{
  position:absolute;left:0;right:0;bottom:0;z-index:2;padding:30px 28px;
}
.card-body::before{
  content:'';display:block;width:44px;height:3px;background:var(--coral);margin-bottom:18px;
  transition:width .4s cubic-bezier(.2,.8,.2,1);
}
.card:hover .card-body::before{width:80px}
.card h3{
  font-family:'Archivo',sans-serif;font-weight:700;font-size:1.45rem;letter-spacing:-.005em;
  margin-bottom:10px;
}
.card p{font-size:.96rem;color:rgba(247,245,240,.78)}
.card .more{
  display:inline-block;margin-top:16px;
  font-family:'Archivo',sans-serif;font-size:.78rem;font-weight:700;
  letter-spacing:.22em;text-transform:uppercase;color:var(--coral-soft);
}
@media(max-width:980px){.cards{grid-template-columns:1fr}.card{min-height:340px}}

/* ── faaliyet pilarları ── */
.pillars{display:grid;grid-template-columns:repeat(2,1fr);gap:1px;background:var(--line);border:1px solid var(--line)}
.pillar{
  background:var(--navy);padding:48px 42px;position:relative;
  transition:background .25s;
}
.pillar:hover{background:var(--navy-soft)}
.pillar .no{
  font-family:'Archivo',sans-serif;font-weight:800;font-size:.85rem;
  color:var(--coral);letter-spacing:.18em;
}
.pillar h3{
  font-family:'Archivo',sans-serif;font-weight:600;font-size:1.35rem;
  margin:16px 0 14px;letter-spacing:-.005em;
}
.pillar p{color:rgba(247,245,240,.72);font-size:.99rem}
.pillar .bar{
  position:absolute;top:0;left:0;height:3px;width:0;background:var(--coral);
  transition:width .45s cubic-bezier(.2,.8,.2,1);
}
.pillar:hover .bar{width:100%}
@media(max-width:820px){.pillars{grid-template-columns:1fr}}

/* ── hizmet listesi ── */
.svc-grid{display:grid;grid-template-columns:repeat(2,1fr);gap:0 6vw}
.svc{
  display:flex;gap:20px;align-items:baseline;
  padding:24px 4px;border-bottom:1px solid var(--line);
}
.svc .tick{
  font-family:'Archivo',sans-serif;font-weight:700;color:var(--coral);
  font-size:.8rem;letter-spacing:.1em;min-width:34px;
}
.svc p{font-size:1.05rem;color:rgba(247,245,240,.88)}
@media(max-width:820px){.svc-grid{grid-template-columns:1fr}}

/* ── neden metron ── */
.why-grid{display:grid;grid-template-columns:repeat(2,1fr);gap:54px 6vw}
.why h3{
  font-family:'Archivo',sans-serif;font-weight:700;
  font-size:clamp(1.6rem,2.6vw,2.2rem);color:var(--coral);
  letter-spacing:-.01em;margin-bottom:12px;
}
.why p{color:rgba(247,245,240,.78);font-size:1.03rem;max-width:46ch}
@media(max-width:820px){.why-grid{grid-template-columns:1fr;gap:40px}}

/* ── açık bölümler ── */
.light{background:var(--paper);color:var(--ink)}
.light .grid-cover{
  position:absolute;inset:0;pointer-events:none;
  background-image:
    linear-gradient(var(--line-dark) 1px,transparent 1px),
    linear-gradient(90deg,var(--line-dark) 1px,transparent 1px);
  background-size:72px 72px;opacity:.35;
}
.about-wrap{display:grid;grid-template-columns:1.1fr .9fr;gap:7vw;align-items:start;position:relative}
.about-big{
  font-family:'Archivo',sans-serif;font-weight:600;
  font-size:clamp(1.5rem,2.7vw,2.2rem);line-height:1.32;letter-spacing:-.01em;
}
.about-big em{font-style:normal;color:var(--coral);border-bottom:3px solid var(--coral)}
.about-text p{margin-bottom:20px;color:rgba(19,40,60,.82);font-size:1.04rem}
.about-text p b{color:var(--ink)}
.metron-def{
  margin-top:34px;padding:26px 30px;border-left:3px solid var(--coral);
  background:rgba(1,32,58,.04);font-size:.98rem;
}
@media(max-width:900px){.about-wrap{grid-template-columns:1fr}}

/* ── misyon vizyon ── */
.mv-grid{display:grid;grid-template-columns:1fr 1fr;gap:1px;background:rgba(1,32,58,.15);border:1px solid rgba(1,32,58,.15);position:relative}
.mv-cell{background:var(--paper);padding:54px 48px}
.mv-cell .label{
  font-family:'Archivo',sans-serif;font-size:.78rem;font-weight:700;
  letter-spacing:.3em;text-transform:uppercase;color:var(--coral);margin-bottom:20px;
  display:flex;align-items:center;gap:12px;
}
.mv-cell .label::before{content:'';width:30px;height:2px;background:var(--coral)}
.mv-cell p{font-size:1.12rem;line-height:1.7;color:rgba(19,40,60,.85)}
@media(max-width:820px){.mv-grid{grid-template-columns:1fr}}

/* ── iletişim ── */
.contact-wrap{display:grid;grid-template-columns:1.2fr .8fr;gap:7vw;align-items:start}
.contact-wrap .lead{margin-top:24px;color:rgba(247,245,240,.75);max-width:48ch;font-size:1.08rem}
.contact-card{
  border:1px solid var(--line);padding:40px 38px;background:rgba(1,22,39,.6);
}
.contact-card dl{display:grid;gap:22px}
.contact-card dt{
  font-family:'Archivo',sans-serif;font-size:.72rem;font-weight:700;
  letter-spacing:.26em;text-transform:uppercase;color:var(--coral);margin-bottom:4px;
}
.contact-card dd{font-size:1.02rem;color:rgba(247,245,240,.9)}
.contact-card a{color:var(--paper);text-decoration:none;border-bottom:1px solid var(--coral)}
.contact-card a:hover{color:var(--coral-soft)}
@media(max-width:900px){.contact-wrap{grid-template-columns:1fr}}

/* ── CTA bandı ── */
.cta-band{
  position:relative;z-index:1;background:var(--navy-deep);
  border-top:1px solid var(--line);border-bottom:1px solid var(--line);
  padding:80px 8vw;display:flex;align-items:center;justify-content:space-between;gap:30px;flex-wrap:wrap;
}
.cta-band h2{font-size:clamp(1.6rem,3vw,2.4rem);max-width:24ch}

/* ── footer ── */
footer{
  position:relative;z-index:1;border-top:1px solid var(--line);
  padding:64px 8vw 40px;background:var(--navy-deep);
}
.footer-grid{
  display:grid;grid-template-columns:1.4fr 1fr 1fr;gap:48px;
  padding-bottom:44px;border-bottom:1px solid var(--line);
}
.footer-grid .tag{margin-top:18px;font-size:.95rem;color:rgba(247,245,240,.6);max-width:34ch}
.footer-grid nav{display:flex;flex-direction:column;gap:10px}
.footer-grid nav a{
  color:rgba(247,245,240,.75);text-decoration:none;font-size:.95rem;transition:.2s;
}
.footer-grid nav a:hover{color:var(--coral-soft)}
.footer-grid .fc p{font-size:.95rem;color:rgba(247,245,240,.75);margin-bottom:8px}
.footer-grid h4{
  font-family:'Archivo',sans-serif;font-size:.74rem;font-weight:700;
  letter-spacing:.28em;text-transform:uppercase;color:var(--coral);margin-bottom:18px;
}
.footer-bottom{
  padding-top:26px;display:flex;justify-content:space-between;gap:16px;flex-wrap:wrap;
}
.footer-bottom p{font-size:.84rem;color:rgba(247,245,240,.5);letter-spacing:.03em}
@media(max-width:900px){.footer-grid{grid-template-columns:1fr}}

/* ── reveal animasyonu (JS yoksa içerik görünür) ── */
.js .reveal{opacity:0;transform:translateY(28px);transition:opacity .7s ease,transform .7s cubic-bezier(.2,.8,.2,1)}
.js .reveal.in{opacity:1;transform:none}
@media(prefers-reduced-motion:reduce){
  html{scroll-behavior:auto}
  .js .reveal{opacity:1;transform:none;transition:none}
  .pillar .bar{transition:none}
  .btn{transition:none}
  .card img{transition:none}
}